Services

We provide digital marketing and advertising strategies to help your brand and marketing teams build awareness, sales, and drive growth with the trade and consumer audiences online. Consulting services include:

 

  • Building trade marketing campaigns to reach new accounts and support existing accounts
  • Growing audiences across platforms: web, email, and social
  • Choosing the right platforms for maximum impact
  • Budgeting for each platform
  • Testing strategies, tactics and platforms
  • Accessing when to work with a wine publisher or media company 
  • Planning and negotiating a media buy 
  • Establishing KPIs for marketing and advertising campaigns 

Content Marketing & Distribution

Content planning, creation, and distribution can be a challenge for wine brands yet it is an incredibly important tactic for awareness, traffic and sales. We provide content marketing strategy, distribution consulting and creative services to help brands build a thriving content marketing platform. Content services include:


  • Content goal planning and consulting - Create the right content to match your marketing goals
  • Content distribution planning - Pick the right channels for your message
  • Channel amplification - Ensure your content is seen and heard by the right audience at scale
  • Content creation services - Handoff your content creation needs to Vine Stars. We have packages for article / blog writing, social media content creation (posts, Reels, TikTok, Tweets), email newsletter maintenance, video production, and podcast production


Programmatic Advertising

Data-driven, programmatic advertising for display, video, or content ads at scale is within your grasp. Use your own zero and first-party data to create targeted audiences who will see your messaging on thousands of websites. We make programmatic advertising simple and turnkey by managing every aspect of the campaign:

  • Data collection strategies
  • Planning and budgeting
  • Audience creation
  • Ad creative design
  • Campaign execution and reporting

Email Marketing

Email marketing should be the foundation layer of any digital marketing strategy. Email is key to building prospective customer relationships and retaining current customers and club members. We provide full email marketing services including:


  • Email Nurture Campaigns - Automated, timed email campaigns that can be launched for winery visitors, online purchasers, key accounts and more.
  • List Growth - A growing, healthy email list is more valuable than ever for marketing communication and data collection. We can help with list growth strategies and tactics.
  • Newsletters - We provide end-to-end newsletter management including copywriting, creative, technical production, and reporting.